Established affiliates understand that they must compete with other affiliates to get the sale. One of the most popular methods used to convert a potential customer is to offer a bonus as incentive for using the affiliate's merchant link to make the purchase. But how effective is the method, and how difficult is it to put into effect?

Well, it definitely requires some work on your part if you want to add bonuses to your affiliate promotions. But it usually proves worthwhile. The aim, after all, is to stop the prospect in their tracks and cease their ongoing search for more information about the product, or a better bonus offer. If your bonus is sufficiently good, then you will succeed at this.

But there will always be a tradeoff - the more compelling the bonus you offer, the greater the cost to you to create it in the first place, even if it is just a digital offering. After all, somebody has to do the work to create it (maybe you).

Jeff Czyzewski has tackled the problems faced by affiliates who wish to include bonuses in their promotions. His solution is known as ClickBank Bonus Domination. In addition to providing a blueprint for bonus development, his package includes software that can send bonuses to customers automatically. It can also be configured to automatically add the customer to your auto responder sequence.

Certainly Jeff would not have bothered to create a product like this if he did not feel sure that affiliates would find it highly beneficial. In all likelihood, I think they will. This is based on my own experience with bonuses and affiliate web sites.

In fact, on each of my web sites that are dedicated to the promotion of a single affiliate marketing product, like on my ClickBank Bonus Domination review page, I employ bonuses to sweeten the deal.

I do this for a very good reason. With affiliate marketing offerings in particular, it is extremely difficult to persuade a prospect to buy through your affiliate link. After all, the prospect in all likelihood is an affiliate themselves, and their natural course of action would be to save themselves some money and purchase the product through their own affiliate link.

So the incorporation of bonus incentives is almost a requirement in this case. This is why, when a product launch rolls around and the product targets affiliates, promotions abound with offers of what look to be massive bonuses. However, it is often the case that these bonuses have been exaggerated more than the actual product that is being promoted, and the value of the bonus items is usually far less than advertised.

Well, experienced affiliates will see right through that. So if you ARE to offer a bonus as an incentive, you need to make sure that it really is a compelling one.

One way to do this effectively is to generate a special report that supplements the product that you are promoting. For example, if the product is an AdWords course, you might draw from your own experience as a PPC marketer to write a special report about how to write ads which tend to draw the eye, and therefore have super high conversions.

You might name your report "Ten Effective Ad Strategies To Skyrocket Your Conversion Rate". If you also offer proof that your strategies work, you have just supplied the prospect with a compelling reason to buy through your link. Especially if the special report is exclusive, and can only be obtained from you.

If you want to learn more about how you can devise your own bonus offerings, check out my own ClickBank Bonus Domination bonus page, where you will be given a chance to learn how I am using this very strategy to promote Jeff Czyzewski's product.

It is also worth pointing out that when the bonus strategy is applied to the promotion of non affiliate marketing related products, which draw prospects who have no knowledge of affiliate links, the conversion rates can be improved a great deal.

Stephen Carter is a web developer and internet marketer. His ClickBank Bonus Domination critique page at http://www.clickbankbonusdominationreviewed.com/ is an attempt to let others know about some excellent software that facilitates the job of adding bonus incentives to your affiliate marketing efforts.

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